高校品牌网络传播研究

Internet Communication of University Brand

高校品牌是高校的办学理念、教学质量、科研水平逐步被社会认可的形象要件。社交网络已成为高校进行品牌宣传的强有力手段。提升高校品牌传播的策略有划分不同渠道的传播内容、建立统一的视觉标识、扩展网络传播渠道等。

The brand of university is granted by society through its schooling notion, the quality of education and scientific research. Social networks have become a powerful means of brand publicity of universities. The strategy of promoting the brand of university includes making different communication contents, establishing a uniform logo, extending the communication channel.