瓶装水包装设计探析

Analysis of Bottled Water Packaging Design

目的研究瓶装水包装设计的功能与美学的融合。方法以优秀瓶装水包装为启示,结合功能与美学2个方面,分析了瓶装水包装的瓶形、瓶贴及色彩的设计原理与方法。结论瓶形、瓶纹和瓶体的艺术设计形式应体现携带功能的人性化;瓶盖、瓶贴及色彩的设计都不是孤立存在的艺术形式,只有与瓶体形式相互呼应、融合,才能形成一个具有感染力的整体;在表现水的纯洁、凉爽、质感和光感等方面,任何一个突破点都可能成为瓶装水包装创新的最大亮点。

Objective To study the fusion of bottled water packaging design＇ s function and aesthetics. Methods It analyzed the design principle and method of bottled water＇ s bottle type, bottle label and color with the sign of outstanding bottled water packaging, combined with the function and aesthetics. Conclusion The art and design form of bottle type, bottle grain and body should embody the humanization of carry function; bottle cap, label and color design arc not isolated artistic form, and can form a infectious entirety through mutual echoing and fusing with the bottle body.On showing the purity, cool texture and light feeling, any breakthrough might become the highlight of bottled water packaging design.