老龄化社会背景下卫浴产品市场细分策略研究

The Market Segmentation Strategy under the Background of the Aging Society

目的分析老龄化社会背景之下卫浴产品市场细分的相关内容。方法结合无障碍设计的应用原理,从老年卫浴产品的策略定位、特点分析、细化定位以及产品细分的意义等多个角度进行了分析,针对老年卫浴产品的相关问题进行了相应研究,总结出老年卫浴产品设计中存在的缺陷。结论结合老龄化市场的需求,最终得出老年卫浴产品的设计应该坚持功能合理、设计简洁、"零"学习性、安全可靠、质量与定价相符等一系列原则,才能最终保证卫浴产品设计能够符合老龄化的社会背景。

Objective To analyze the relevant contents of bathroom products market segmentation under the aging society background. Methods Combined with the application of the principle of barrier-flee design, it analyzed the old bathroom product positioning strategy, characteristic analysis, fine positioning and product segmentation significance and other aspects, the corresponding research was carried out on issues related to elderly bathroom products, the defects of old bathroom product design were summarized. Conclusion Combined with the aging of the demand of the market finally, the old bathroom product design should adhere to the rational function, design simple, ＂zero＂ learning, safe and reliable, quality and pricing according to a series of principles, to ensure design bathroom products conform to the aging society.