天津民俗旅游环境中的视觉导向系统研究

The Vision Guiding System in Tianjin Folk Tourism Environment

目的营造良好的天津旅游环境,使其具有不同文化层次和背景的游客能够迅速准确地了解旅游内涵。方法从导向设计的概念入手,分析导向系统应遵循的整体化、规范化、个性化、生态化的原则。结论在天津民俗旅游环境的导向系统设计中,要采用具有民俗特点的图形元素,符合文化特点的色彩元素,准确且有趣味性的文字元素,主题明确的造型元素,从而设计出符合天津地域和文化特点的民俗旅游视觉导向系统。

Objective To build good tourism environment in Tianjin, which can make tourist with different cultural level and background understand the tourism connotation. Methods Starting from the concept of guiding design, it analyzed the overall, standardization, personalized, ecological principle of guiding system. Conclusion In the guiding system design of Tianjin folk tourism environment, it used the graphic elements with folk characteristics, color elements with cultural characteristics, modeling elements with explicit theme, to design vision guiding system corresponding with Tianjin regional and cultural characteristics.