以感知价值为核心的包装产品信息设计研究

Information Designing Research of Commodity Packaging Based on the Perceived Value

目的以感知价值为核心针对包装产品进行研究。方法通过包装形式的有效性、结构的独特性,探讨产品信息的设计方法,以增加消费者的感知利得,避免感知利失以达到两者的平衡。结论尝试在设计初始即强调顾客的需求和感受,避免盲目设计所产生的沉默价值,达到以包装产品实现商品价格增值的目的,以此引导企业的商业行为和设计方向。

Objective It is discussed with the commodity packaging based on as the core during the research. Methods The designing methodology of the product information could increase customer perceived profit, deduct customer perceived cost or even both by discussing the effectiveness of packaging form and the uniqueness of structure. Conclusion The designers try to concentrate on the customer＇ s requirements and emotional feeling from the initial product design. This activity is able to avoid the silence value which comes from the blind design. Meanwhile, it reaches the goal of increasing the product price. This will lead the business behavior and design direction.