基于遗传算法和BP神经网络的多维客户行为细分模型的研究

Research and implementation of multidimensional customer behavior segmentation model based on genetic algorithm and BP neural network

根据BP神经网络强处理非线性问题和遗传算法具有全局寻优的特点,总结出用遗传算法优化BP神经网络的初始权值和阈值,建立了基于遗传算法和BP神经网络的多维客户行为细分模型,对客户进行细分,挖掘出潜力客户,有效降低营销成本。最后,利用Matlab对多组数据进行测试,并与纯BP算法进行分析比较,结果表明该方法是有效可行的。

To take advantage of the BP neural networks＇s strong to deal with nonlinear problem and the genetic algorithm＇s globe optimal searching, summarize the initialized weights and threshold of BP neural network was optimized with GA, established multidimensional customer behavior segmentation model, subdividing the customer, dig up the potential customers, effectively reduce the cost of marketing. Finally, multi-group data were used to test by matlab, compared to BP algorithm, the results show that GA-BP is an effective method.