中国企业社会责任模型探索——对企业社会责任层次论的反思

An Exploration of Chinese Corporate Social Responsibility Model:Reflection on the CSR Hierarchy Theory

企业社会责任层次论是西方企业社会责任理论中最具代表性的理论,但在中国情境下,这种理论的缺陷直接制约了我国企业社会责任理念的建立。为此,探索中国情境下的企业社会责任维度,构建一个适合中国本土情境的企业社会责任模型,是目前中国企业社会责任理论研究界的一个重要历史使命。本研究通过设计一个开放式问卷进行大样本的调研和通过深度访谈的途径,获取了中国企业社会责任状况的第一手资料,通过质化分析,共得到中国企业社会责任的15个概念维度、6个范畴,在此基础上,构建起中国本土特色的企业社会责任人体模型。比较分析的结果表明,中国与西方国家企业社会责任的概念范畴既有相同之处,又存在显著的差异,这进一步表明在中国企业社会责任方面开展高水平本土化研究的必要性。

The hierarchy theory of corporate social responsibility （CSR） is a most representative one in western CSR theories, but in the Chinese context, defects of this theory have directly restricted the establishment of the CSR concept in Chinese enterprises. Therefore, it is an important historic mission for researchers in this field to explore the dimensions of CSR in the Chinese context, and construct a CSR model that is adapted to the Chinese indigenous scenarios. This study designed an open-ended questionnaire for large-sample surveys, and combined with in-depth interviews, it collected firsthand data about current CSR situation in China. Through qualitative analysis, it summarized a total of 15 concept dimensions in 6 categories of Chinese CSR, and built up a CSR mannequin model of indigenous characteristics on this basis. By comparing the results of the analysis, it concluded that there were both similarities and significant differences in the concept and category of CSR between China and the west, which further indicates that it is essential to carry out high-level indigenous research on Chinese CSR.