我国冰雪运动表演产业化发展研究

Study on the Development of Ice and Snow Sports Performance Industry in China

冰雪运动表演作为冰雪体育多元发展的新方向,具有满足国民体育物质文明、精神文明的新需求和增速经济发展的特征。采用文献资料、实地调研等方法对我国冰雪运动表演的现状进行了研究。结果表明:我国冰雪运动中虽然只有花样滑冰、单板滑雪自由式等少数项目开展了表演活动,但已经形成了一定的发展模式和产业特征。它以满足人民的体育物质和精神文化需求、推动冰雪竞技运动发展和增速经济为动力机制,是冰雪运动多元化发展的必由之路。针对当前我国冰雪运动表演项目较少、发展模式有限和产业规模较小的不足之处,提出开发表演项目、借鉴先进经验和加强政策扶持等对策,为进一步推动我国冰雪运动表演产业的发展提供参考。

As the new direction of the diversified development, ice and snow sports performance is to meet the national sports material civilization and spiritual civilization and the characteristics of economic development. With the methods of documents, investigation and so on, this paper has a study on the status of Chinese ice and snow sports performance. The results show that： Although only figure skating, freestyle skiing and other events are carried out activities in Chinese ice and snow sports, it has formed a development pattern and in- dustrial characteristics. Motivated by meeting people~ material and cultural needs of sports and promoting the development and growth of ice and snow competitive sport, it is the only way to develop ice and snow sports diversified. Aiming at the current shortages, such as very few ice and snow sports performance pro- jects, development modes and industry structure, the paper puts forward some strategies, such as developing performance projects, using the advanced experience for reference and strengthening the policy support, in order to provide a reference for further promoting the development of ice and snow performance industry in China.