摘要
电子商务作为现代服务业中的重要产业,具有高人力资本含量、高技术含量和高附加价值,含有新技术、新业态、新方式的技术特点,带有市场全球化、交易连续化、成本低廉化、资源节约化,人流、物流、资金流、信息流“四流合一”的核心优势,大大提高商业活动的效率,并且增进了各方之间的联系,改善了原有封闭、狭窄的商业范围。对于诸多新增电子商务企业、组织及个人而言,如何利用好网络资源并合理控制投资成本,成为企业发展和运作的重要制约条件。
E-commerce, as the indispensable component of modem service industry, is characterized by high human capital, technological requirement and added value; as well as innovation on technology, formation and mode; and holds the core competitiveness that its market is globalization; trading is continuous, with low cost and resource consumption; which significantly improves the profit, and strengthens the links of partners, broadens the business slope. How to make the best use of bet resource while keeping the reasonable investment is the key to the development of e-commerce enterprises.
基金
天津市普通高等学校本科教学质量与教学改革研究计划重点项目,项目代码:B02-1102.