江西影视旅游产业品牌打造策略研究

Research on Brand-building Strategy of Film and Television Tourism Industry in Jiangxi

江西地处欠发达地区,旅游资源丰富,但影视旅游产业不景气,如何开发影视旅游产业、提高产业效益,值得探讨。文中通过对品牌打造的策略研究,针对江西的实际情况,提出了打造江西影视旅游品牌的可行性建议。期望通过推出汽车影视旅游、山水湖整合旅游和休闲旅游等策略,构建江西省影视旅游产业链,满足受众需求、带动江西省影视旅游产业和社会经济发展。

Jiangxi is situated at less developed area, the tourism resources is rich, but the film and television tourism industry is not booming. So, how to develop the film and television tourism industry and enhance industrial efficiency is worth discussing. Based on brand building strategy research, this paper put forward feasible suggestions according to the actual conditions in Jiangxi. Through the promotion of automobile film and television tourism, scenery lake conformity tourism, leisure tourism and other series of strategy, the film and television tourism industry chain in Jiangxi province can be constructed to satisfy the numerous demands, and to drive the development of film and television tourism in Jiangxi as well as social economy.