期刊文献+

罗永浩的“锤子”买卖

LUO YONGHAO'S SMARTISAN BUSINESS
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摘要 英语老师、牛博网创始人、微博红咖、西门子总部怒砸冰箱者……曾经,罗永浩身上的标签是这些,如今,锤子手机成为他执着的新标签。“希望那些喜欢用‘枪打出头鸟’这样的道理教训年轻人,并且因此觉得自己很成熟的中国人有一天能够明白这样一个事实,那就是:有的鸟来到世间,是为了做它该做的事,而不是专门躲枪干儿的。”这是罗永浩2010年所著的《我的奋斗》记录的一段话。这段话虽然不及“老罗语录”中那句“彪悍的人生不需要解释”流传甚广但却能非常好地慨括这个“微胖界”的代表。因为,罗永浩就是那只“做它该做的事”的鸟。 English teacher,founder of Bullog,Weibo celebrity,person who smashed fridge at Siemens headquarter...All these tags belong to Luo Yonghao.Luo never hide his emotions on the Internet,and he is considered as one of the most aggressive persons.Today,Smartisan phone is the new tag for his persistence.In April,2012,Luo said he would make a smartphone,and after that,he became more active ever since.However,Luo mainly focused on the smartphone industry and its ecosystem.On March 27,2013,Smartisan OS was announced,making it clear that Luo was really making a smartphone.One year after the announcement of Smartisan OS,on May 20,2014,the first Smartisan phone model was announced.One month later,Luo handed the first Smartisan phone to Mr.Gao who works at JD.com.This is a milestone for Luo and his Smartisan phone.However,for the first batch,only 1,000phones were delivered.Considering the status of the Chinese smartphone market,the way in front of Luo and his phone won't be easy.Lots of Luo's fens consider Smartisan phone as'victory of an idealist'.How will Luo win the batde when ideal meets reality?
作者 李薇
出处 《IT经理世界》 2014年第14期24-27,8,共4页
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