食品安全信息传播中政府舆情引导及媒体责任

Government guidance of public opinion and media responsibilities for food safety information dissemination

食品安全问题一直是世界各国高度关注的问题,这不仅仅关系着民众的生命安全和身体健康,还关系着国家政治的稳定。随着传播技术的深入发展,人们逐渐意识到信息传播在食品安全事件中的作用,构建通畅、高效的信息传播机制不仅仅是政府的责任,同时也是媒体的责任。然而,政府与媒体在食品安全信息传播过程中却存在着角色越位的状况,从而导致食品安全方面严重的舆论危机。因此,如何加强政府在食品安全信息中的舆情引导、强化媒体的信息传播责任,是摆在中国食品安全危机事件管理面前的一道难题。

Food safety issue has been highly concerned by countries in the world, which is not only related to the people＇s lives and health, but also to the relationship between the country＇s political stability. With the further development of communication technology, the people gradually realized that the dissemination of information on the role of food safety incidents, constructed smooth and efficient mechanism for the dissemination of information are not just the governmenfs responsibility, but also are the responsibility of the media. However, in food safety information dissemination process, the government and the media are in roles offside situation, leading to severe food crisis in public safety. Therefore, how to strengthen government guidance of public opinion on food safety information, and strengthen the responsibiiity of the media in the dissemination of information, is placed in the front of China＇s food safety crisis management a difficult problem.