我国商贸平台的特征、角色与功能研究

Research on Commerce Platform in China: Feature, Role and Function

近年来我国商贸流通领域发生了巨大而深刻的变化,其中具有中国特色意义的代表性现象之一是涌现出一大批平台,本文归纳其特征,并将其称之为商贸平台。商贸平台以"准公共产品"提供者的角色定位,从技术层面向广大中小企业、经销商提供了促使潜在交易需求转化为现实交易需求的保护服务,减少了市场经济运行中的不确定性因素,因此在我国经济转型过程中发挥了重要作用。

In recent years, one representative phenomenon in the field of commerce industry of China is the emergence of a large number of plat. This paper summarized the characters of such kind of organizations and defines them as commerce plat （CP）. CP supply quasi-public protection service to small and medium enterprises, dealers by technical level, and promote the potential transaction requirements into reality trading needs, thereby reducing uncertainties in market economy , so CP is playing a very important role in the process of economic restructuring in China.