蓝印花布的艺术传承及其旅游纪念品开发研究

The Research on the Artistic Inheritance of Blue Calico and the Demelopment of Touring Souvenir

从蓝印花布文化内涵角度,结合南通等地域文化特色,对蓝印花布艺术的传承发展现状及其对旅游市场的影响进行分析,并针对当前蓝印花布设计及其旅游纪念品开发的一些不足之处,提出相应的对策。

This article conducts a research on the current situation of the inheritance of blue calico and the influence on the touring market in association with the regional culture of Nantong characteristics from the connotation perspective of blue calico culture. The author also points out some drawbacks of the design of blue calico and the development of touring souvenir and proposes corresponding countermeasures.