媒介化与新世纪文学传播方式的转型

Medialization and Transformation of the Mode of Communication of New Century Literature

新世纪文学的基本走向是媒介化。媒介化不仅推动着新世纪文学生产方式与消费方式的转型,也推动着新世纪文学传播方式的转型。新世纪文学传播方式的转型有四种形态:一是从"作品传播"走向"事件传播";二是从"书本传播"走向"影像传播";三是从"单向传播"走向"双向传播";四是从"一维传播"走向"多维传播"。

The basic alignment of new century literature is medialization.Medialization have brought about not only the transformation of the mode of production and the mode of consumption but also the transformation of the mode of communication.There are four styles about the transformation of the mode of communication of new century literature.The first is the transformation from'work communication'to 'event communication'.The second is the transformation from'book communication'to'image communication'.The third is the transformation from 'one-sided communication'to'two-sided communication'.The fourth is the transformation from'one-dimensional communication'to'multidimensional communication'.