师范类院校大学生消费特点及对策研究

The Research of Consumption Characteristics and Countermeasures to University Undergraduate In Teachers' Colleges

大学生是中国特色社会主义事业的建设者和接班人,而师范类院校的大学生在教育中又起着承前启后的作用,因此,他们的消费观念和方式不仅反映当代大学乃至整个社会的精神文明程度,而且也会影响到下一代人消费理念和消费方式的形成。通过对当前师范类大学生消费特点的研究,发现其形成的原因主要有社会角色定位出现偏差、从众心理在消费过程中起着重要作用等,提出引导大学生健康消费,需要多方努力,学校需要建设优良的校风和学风,学生需正确定位社会角色等。

College students are the builders and successors of the Chinese characteristics′Socialist,and university under-graduates in teachers′colleges Play a transitional role in the education,so their consumer concePt and Pattern not only re-flect the level of contemPorary sPiritual civilization in universities and society as a whole,but also affect the formation of consumPtion concePt and consumPtion Pattern of the next-generation. Through the survey on their consumPtion features, we found its forming reasons：role ambiguity,herd mentality etc,In order to guide students to healthy consumPtion,it is nec-essary to the joint efforts of many ways,schools need to build good school sPirit and study style,and students are required to correctly Position their social roles,and so on.