1Heide, J.B., John, G. Do Norms Matter in Marketing Relationships? [J]. Journal of Marketing,1992,56(1).
2Luo, Y.D, Contract, Cooperation, and Performance in International Joint Ventures[J]. Strategic Management Journal, 2002,(23).
3Luo, Y.D. An Integrated Anti-opportunism System in International Exchange[J]. Journal of International Business Studies,2007,(38).
4Nunnally, J.C., Psychometric Theory[M]. New York: McGraw-Hill, 1978.
5Subramani, M.R.,Venkatraman, N. Safeguarding Investments in Asymmetric Inter-organizational Relationships: Theory and Evidence[J]. Academy of Management Journal, 2003, 46(1).