体育专业大学生旅游市场开发策略研究——以郑州大学体育学院为例

Research on Strategies of College Students Tourism Market Development——Taking Physical Education College of Zhengzhou University as a Case

与大众旅游相比,大学生旅游市场的培育和开发存在着特殊的规律性。本文采用文献资料法、访谈法、观察法和问卷调查法及数理统计法,通过对郑州大学体育学院476名在校大学生的旅游目的、旅游态度、旅游方式、消费结构、旅游偏好、经费来源以及目的地选择等方面进行调查分析,得出结论,有的放矢地提出相关对策,旨在为旅游企业开发大学生旅游市场资源和营销策划提供参考依据。

Compared with mass tourism, there is a special regularity in the cultivation and development of the tourism market of college students. With the methods of literature material, interview, observation, questionnaire survey and mathematical statistics, this article has a survey and analysis on the purpose of tourism, tourist attitude, way, the consumption structure of tourism, tourist preference, funds source and destination choice of the 476 stu- dents of Physical Education College of Zhengzhou University. This paper draws a conclusion and puts forward the related countermeasures, aiming to provide a reference for tourism enterprises to develop college students＂ tourist market resources and marketing plan.