中国的书价究竟有多高?——近20余年中国书价变动的总体态势与特征分析

How High of the Book Price in China?——An Analysis of the Tendency and Features of Book Price in Recent 20 Years

近20余年中国书价变动的总体态势和特征包括:从平均印张价格和单册图书平均价格来看,自20世纪80年代末期以来,中国的图书价格处于逐年递增态势,图书价格上涨成为常态,但自1996年之后其增长趋缓;中国图书价格的变化与宏观经济发展、消费者收入水平的提升基本保持平衡,但图书价格的涨幅高于同期社会消费品整体价格的涨幅;中国国民对待图书的心理价位和购买预期影响了社会对于图书价格的整体认知。

Since the late 1980 s,China' s book prices emerge the increasing trend by degrees year after year,and book price hike becomes a permanent feature of Chinese publishing industry,by the indicators of the average sheet price and the average book price.Since 1996 the book price rising slows down.The book price changes keep pace with the development of macro economy and the consumer income growth,but the book price rising rates are higher than the rising rates of the overall social consumer goods prices over the same period.The Chinese psychological prices and price expectations of books make an impact on the social holistic cognition of book price.