创业网络中信息交互行为的协作博弈分析

Analysis on Cooperative Game in Information Interaction Behavior in Entrepreneurship Network

设计了基于预期和规范规则的合作竞争博弈模型,并利用仿真方法进一步分析创业网络中的信息博弈协作行为。仿真结果显示:在创业网络中,采取合作策略的创业者的成功率一直大于采取不合作策略的创业者。指出在创业网络中有效利用和管理创业者的信用度会使创业网络中的信息交互行为更为规范和有效。

This paper designs the cooperative game model based on the rules of expectation and regulation, and uses the numerical simulation method to further analyze the information game cooperation behaviour in entrepreneurship network. The simulation results show that, in the entrepreneurial network, the entrepreneurial success probability of entrepreneurs adopting cooperation strategy is always higher than that of those not adopting cooperation strategy. Therefore, using and managing trust degree in entrepreneurial network effectively could make the information interaction more standardized and effective.