基于Web2.0的企业危机事件网络舆情态势研究

Research on the Online Public Opinion Situation for Enterprise Crisis Based on Web2.0

随着Web2.0的发展,网民能够更自由的发布自己的观点,这为企业危机事件网络舆情的产生和发展提供了条件,同时也为企业对这些网络舆情进行相关应急管理和网络舆情的态势研判带来了较大的困难。基于此,本文提出了网络舆情态势的概念,从创作主体、内容和社会影响力三个维度出发构建了企业危机事件网络舆情态势评价指标体系。同时,将AHP和模糊数学方法相结合构建了模糊综合评判模型,对企业危机事件网络舆情态势评价进行了初步的探索。

With the development of Web 2.0, internet users can express their own views more freely, which brings great difficulties to handle enterprise crisis and judge situation. Therefore, this paper puts forward the concept of online public opinion situation and develops the situation index system from three dimensionalities which include user, content and social influence. What＇s more, we also use methods of AHP and fuzzy evaluation to construct evaluation model. This paper aims to make a preliminary exploration to enterprise crisis online public opinion situation management.