我国B2C电子商务生鲜农产品冷链物流研究

Research on Fresh Agricultural Products Cold Chain Logistics of B2C e-commerce

介绍了我国生鲜农产品冷链物流和B2C电子商务的发展现状以及存在的问题,提出了B2C电子商务企业必须与上下游加强合作,建立"农民+农村合作社+B2C电子商务+第三方物流"的供应链模式,最后提出了发展B2C电子商务生鲜农产品冷链物流的建议。

The development status and the existing problems of China＇ s fresh agricultural products cold chain logistics and B2C e-commerce were introduced,it was pointed out that B2C e-commerce enterprises must strengthen cooperation with upstream and downstream,the supply chain model of ＂farmer ＋ rural cooperatives ＋ B2C e-commerce ＋ third-party logistics＂ was established,finally suggestions for developing B2C e-commerce fresh agricultural products cold chain logistics were put forward.