长尾理论在医院图书馆用户类型转化中的应用

The Application of the Long Tail Theory in User Type Transformation in Hosptial Library

依据长尾理论分析医院图书馆长尾头部用户及尾部用户的特征,探讨长尾理论在医院图书馆一般用户向重点用户转化中的作用,提出具体措施,包括开展个性化服务、建立良好的互动沟通平台、丰富资源体系、提高馆员素质等方面。

According to the long tail theory,the paper analyzes the characteristics of head users and tail users in hospital library,discusses the function of long tail theory in converting potential users to important users and puts forward specific measures,including carrying out personalized service,constructing a good platform for interactive communication,enriching resource system and improving the quality of librarians,etc.