摘要
2014年4月17日,潍柴集团在上海举行了潍柴国际化品牌全球发布会,推出全新潍柴标志。同时,按照新的年度赞助合约规定,潍柴新标志已出现在法拉利F1赛车与赛车选手及团队的装备和服装上,通过参与法拉利F1车队的全球征战,潍柴品牌的全球知名度有望在全球范围内进一步提升。
April 17, 2014, Weichai Group held a presentation in Shanghai to publicize globally its international brand strategy by launching a brand new Weichai logo （trademark） According to annual sponsorship contract, Weichai new logo（trademark） will be labeled on the side of Ferrari F1 race-car, as well as on the clothes and other facilities of drivers and their teams.
出处
《商用汽车》
2014年第9期112-112,共1页
Commercial Vehicle
