摘要
沃尔沃卡车在之前的3个品牌核心价值观"品质、安全、环保"基础上,结合产品特性与客户运营需求,逐步衍生出6个价值观念,以帮助客户应对当前面临的商业挑战。尽管进口卡车在中国市场的基本面并没有得到实质性改变,但能够明显感觉到,最近一段时间,沃尔沃卡车在中国市场的信心正在不断提升,既源于投入巨资打造的全新平台产品,更源于对中国市场的长期看好。
Though imported truck market so far has not changed fundamentally as a whole, and there is truly a sign that Volvo's confidence in China market has been clearly increasing through consistent heavy investment on new products development and holding a prospective view of long-term promising market.
出处
《商用汽车》
2014年第13期66-67,共2页
Commercial Vehicle