摘要
目前随着Wi-Fi技术广泛运用和智能终端的普及,使用Wi-Fi接入服务和Wi-Fi定位技术作为全新营销手段(以下简称Wi-Fi运营)已开始慢慢形成,本文针对大型商业综合体Wi-Fi运营项目进行细致的分析探讨,从而挖掘大型商业综合体的商业价值。
At present, with the popularization of Wi-Fi technology and the wide use of the intelligent terminal, the use of Wi-Fi service and Wi- Fi＂technology as a new means of marketing （Wi-Fi operation） has beeu gradually formed, based on the large commercial complex Wi-Fi operation projects and meticulous analysis, the mining of large commercial complex commercial value.
出处
《智能建筑》
2014年第7期74-77,共4页
Intelligent Building
关键词
Wi—Fi运营
智能终端
CRM
APP
Wi-Fi Operation, Intelligent Terminal, Customer RelationshipManagement, Application
