基于企业组织视角的老年服务产业供给分析

Supply Analysis of Service Industry for Aging People from the Perspective of Business Organization

随着我国人口老龄化进程的不断加快,发展老年服务产业迫在眉睫。基于企业组织视角从市场需求、服务内容、政策扶持、风险管理方面对老年服务产业的供给所进行的分析显示:目前我国老年服务产业远没有达到应有的水平,老年服务市场资源匮乏、种类稀少,产业竞争力小;老年服务项目主要有上门服务和组织活动;政府可从对老年服务企业的税收、补贴以及志愿者政策三方面入手,建立老年服务型产业链;应注意规避使用志愿者风险和企业经营风险,从而进一步推进老年服务产业的快速健康发展。

With the rapid progress of an aging population in China, it is an urgent need to develop the service industry for the aged. The study analyzes the supply of the service industry for the aging people from the perspective of business organization, involving market de-mand, service content, policy support, and risk management. It is found that the service industry for the aged in China has hardly reached the deserved level with deficient market resources, scarce variety and poor product competitiveness. Service items for the aging people consist of visiting service and arranged activities. The government could help build a service-oriented industrial chain for the elder people, starting with taxation and subsidy for enterprises offering service for the aged and volunteer policies. The risks in using volunteers and in business operation need to be avoided for promoting the rapid and healthy growth of the industry.