准社会关系理论在传播研究中的价值、意义与方法被引量：8

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摘要准社会关系的理论起源于20世纪50年代精神病学研究领域。随后,这个理论被引入到大众传播视野。半个多世纪以来,围绕这一理论所进行的研究不断深入并拓展。从研究内容上来看,该理论指涉的是受众与电视之间的虚拟性、单向性和即时性关系;其理论基础来源于"使用与满足"理论;在研究方法上,普遍采用实证量化策略。对于中国而言,引进该理论将有助于拓展学术视野,从新的视角和微观层面探讨受众与媒介之间的关系。

作者张平裴晓军

机构地区陕西师范大学新闻传播学院

出处《东南传播》 2014年第7期2-4,共3页 Southeast Communication

关键词准社会关系 “使用与满足”理论精神病学大众传播

分类号 G206 [文化科学—传播学]

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参考文献12

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