企业声誉管理初探

Preliminary Study on Corporate Reputation Management

伴随着当今社会进入"全媒体时代",企业声誉逐渐上升到关乎企业生存与健康持续发展的高度,企业加强声誉管理势在必行。而通过适当方法加强企业的价值观、沟通和人才管理,有效塑造、激励员工,由内而外,树立企业形象,传播企业声誉,则是企业进行声誉管理的有效途径和手段。

Following the present society entering into the omnimedia times, corporate reputation has gradually risen to the height of relating to enterprise survival and healthy ＆ sustainable development, it is imperative for enterprises to strengthen reputation management. The effective approaches and means for enterprises to curry out reputation management are as follows： strengthening corporate values, communication and talent management by appropriate methods, effectively molding and encouraging employees, setting up corporate image and spreading corporate reputation from within.