全球织物洗护市场现状与发展

Overview report of global detergent industry

介绍了洗涤剂产品开发受到全球经济趋势的影响。地球上的资源消耗日益加剧,原材料成本日渐上涨,消费者的需求不断增加,新兴市场成为未来市场的增长点。可持续性发展必将成为洗涤剂产品开发的核心。在洗涤用品工业的发展中,降低能耗,节约水资源,使用新型表面活性剂提高化学品使用效率以及使用绿色环保的产品将是未来的发展趋势。消费者的使用习惯在不断变化,对于产品的要求也越来越具体,令产品更细分化。所以推动消费者消费习惯的变化将是设计师现在和未来面临的关键挑战。

Impact of global trends on product development approach for detergents was introduced. Emerging markets are becoming the epicenter of global business, consumer needs are evolving, the earth＇ s resources are depleting lastly and raw material cost is rising. This calls for a different approach to developing detergent products, with sustainabiiity embedded at its heart. In order to facilitate sustainable sourcing and save water resources, the use of alternate, sustainable surfactants will be crucial. Equally, using more weight efficient technologies will reduce our dependence on crude oil based technologies. New product formats that are more concentrated will significantly reduce our environmental foot-print. Finally, consumer habits account for the maximum impact on environment- driving consumer habit change will be the key challenge for designers now and in the future.