社会网络中盈利机制和业务模型研究

Profit Mechanisms and Business Models for Social Networks

基于社会网络的几种主要盈利机制(广告、增值服务、交易费),受双边市场理论的启发,提出了社会网络的业务模型;针对社交网络的特点,提出了基于双边市场的用户参与的激励模型,以期能更好地激励用户参与社交网络应用。

In this paper, we summarize the main profit generators of social networks: advertising, value-added services, and transaction fees. Inspired by the two-sided market theory, we propose a formal business model for social networking applications. Depending on the characteristic of the social network, we propose an incentive model to motivate users to use social network applications.