家居医疗用品“个体定制”营销模式的探索与研究

Household medical supplies “individual customization” marketing mode's probing and research

目前中国家居医疗用品市场的突出问题是有供给、有需求,但消费者却使用不到适合他们的产品,原因在于缺乏匹配服务。家居医疗用品"个体定制"通过匹配定制、高层次定制及线上交易、线下服务等模式,旨在使用人群与众多的供应商之间建立起一座桥梁,通过各项综合服务,以达到"产品供给"与"顾客需求"间最佳匹配的目的。

The outstanding problem of China＇s current home medical devices market is enough supply and demand, but consumers could not obtain the suitable products for themselves. Lacking of the matching service is the major reason. Home medical device ＂individual customization＂ by matching the custom, high-level custom and online trade, services in offline mode, aims to build a bridge between the suppliers and customers , through the comprehensive service, in order to achieve the purpose of match between ＂product supply＂ and ＂customer needs＂.