江西大型体育场馆的赛后利用与开发

The Utilization and Development after the Game of Large Stadiums and Gyms in Jiangxi Province

运用文献资料法、实地调查法与访谈法及逻辑归纳法对江西省最大的综合性体育场馆--南昌国际体育中心、江西省奥体中心进行研究。发现两场馆都存在着以下问题:体制较陈旧、从业人员专业性不强、交通及相关配套设施不全、举办的赛事与活动少、不注重对外宣传、场馆开放与经营方面进行了有益的尝试、资金缺口巨大。建议在把握好场馆公益性的同时,创新体制机制,走市场化的道路,通过承办高水平赛事,开发体育消费市场,提高场馆知名度,降低收费标准,吸收专业管理团队及人才,重视媒体特别是网络营销,树立品牌意识。

On the basis of the literature, questionnaire and interview, logical inductive method, the largest comprehensive sports museum -- Nanchang International Sports Center, Jiangxi Olympic Sports Center are studied in Jiangxi Province. Find two hall there are system is obsolete, professional is not strong, transportation and related facilities is incomplete, games and activities is rather less; and the government do not pay attention to publicity, openness and business venue is a beneficial attempt; and there is a huge funding gap. It is suggested that it is necessary to innovate system mechanism, take the road of market- oriented, host the high level event, cultivate sports consumer market, improve the visibility of the venues, lower fee standards, absorb professional management team and talents, attach great importance to the media especially the network marketing, establish brand awareness in a good grasp of the public welfare facility at the same time.