西安城市居民自驾车旅游行为特征及政策建议

The Urban Residents' Behaviors and the Suggestions of Self-driving Travel in Xi'an

通过深度市场调研,以西安为例,分析了城市居民自驾车旅游者的人口统计特征,以及家庭式、个人式、机构式、自发式4种不同类型自驾者的旅游动机差异、景区选择偏好、旅游花费异同、出游时间长短、感知风险差别和不同成熟度自驾者的信息渠道、市场态度,从而发现不同自驾者的行为特征,不仅为自驾车旅游细分市场的研究拓展了内容,同时也为西安自驾车旅游市场的有序发展提出了相关政策建议.

Through a market survey in detail, we analysed the self-driving tourists＇ demographic characteristics of urban residents and the differences of tourist motives, the preference of scenic choice, the travel cost, travel time length and perceived risk from four self-driving similarities, taking Xi ＇ an as an example. In consequence, we found the behavior characteristics of different types. This study expanded the research of segment content, but also provided benefit feasible suggestions for the orderly development of self-driving market in Xi＇ an.