消费者的文化资本研究

On the Research of Consumer's Cultural Capital

以社会学的文化资本概念为分析出发点,基于经济学视角探讨消费者的文化资本。消费者的文化资本是指消费者拥有的与文化产品有关的文化和文化消费品位,它形成消费者的文化消费意愿和消费能力,具有可持续发展属性,决定了消费者的文化消费偏好结构。消费者文化资本积累的来源包括家庭、教育、社会交际交往,而文化消费更是重要的积累方式,收入水平、文化产业发展以及文化产品创新是影响消费者文化资本积累的重要因素。

With sociological concept of cultural capital as a starting point, being based on economics, consumer＇s cultural capital is analyzed. Consumer＇ s cultural capital consists of culture relevant to cultural products and cultural taste, forms the intention of cultural consumption and cultural consumption ability, has the nature of sustainable development, and determines consumer preference structure. Sources of accumulation for consumer＇ s cultural capital include family, education, social communication, and cultural consumption is a more important way of accumulation. Income level, the development of cultural industry and cultural product innovation are important factors affecting culture capital accumulation.