2Gummesson, E. Making relationship marketing operational[J]. International Journal of Service Industry Management, 1994, 5 (5): 5--20.
3Gronroos, C. From marketing mix to relationship marketing: Toward a paradigm shift in marketing[J]. Management Decision, 1994, 32(2): 4--20.
4Granovetter, M S. Economic action and social structure.. The problem of embeddedness[J]. American Journal of Sociology, 1985, 91 (3): 481 --510.
5White, H. Where do markets come from? [J]. American Journal of Sociology, 1981, 87(3): 514-547.
6Anderson, J C, Hakansson, H, and Ahansonjan, J. Dyadic business relationships within a business network context[J]. Journal of Marketing, 1994, 58(4): 1--15.
7Oliver, C. Strategic responses to institutional process[J]. Academy of Management Review, 1991, 16(1): 145--179.
8Granovetter, M S. The impact of social structure on economic outcomes[J]. Journal of Economic Perspectives, 2005, 19(1) : 33--50.
9Uzzi, Biran. The sources and consequences of embeddedness for the economic performance of organizations: The network effect[J]. American Sociological Review, 1996, 61(4): 674--698.
10Goldenberg, J, Han, S, Lehmann, D R, and Hong, J W. The role of hubs in the adoption process[J]. Journal of Marketing, 2009, 73(2): 1- 13.