微媒体时代主流意识形态建设问题研究

A Research into the Problems of Constructing Main-stream Ideology in the Period of Micro Media

微博等社会媒体的新兴与普及,消解着主流意识形态的认同感、控制力以及话语权。微媒体时代主流意识形态建设面临的问题,要求特别凸显主流意识形态价值导向、社会规范、共识凝聚功能的实现,要从大众心理、舆情现实出发实现意识形态创新的科学性、现实性、大众化、通俗化,要坚持"三位一体"的意识形态宣传机制创新,要完善预警监控制度和网络法律规章制度。

The emerging and popularization of social media,like micro blog is dissolving acceptance,control andspeaking right of main-stream ideology. The problems that the constructing of main-stream ideology in the period of micro media meets with can be solved by our special attention to the value guidance,social standards and the concentrating function of common views concerning main-stream ideology. We should realize ideological innovation by scientificity,reality and popularization starting from popular psychology and pubic feelings. We should be stick to the mechanism innovation of the 'three in one'ideological propaganda,and perfecting precaution system and laws and regulations about network.