论都市报与区域文化的融合与渗透

On Integration and Infiltration of City Dailies with Regional Cultures

都市报的兴起和迅猛发展是20世纪末21世纪初中国报业市场一道独特的文化景观。在短短十几年间涌现出一批独具特色的都市报品牌,它们的繁荣与其所在城市和地区的区域文化存在着千丝万缕的关系。都市报在历经改革、不断创新的过程中始终注意吸收区域文化资源,二者形成了相互渗透和融合的共荣景象———都市报因为区域文化的滋养始终保持着旺盛的生命力,区域文化因都市报的传播、推广和引导走出一条可持续发展之路。

The prosperity and rapid development of the city dailies was an unique cultural view in the Chinese newspaper market in the end of 20th century and the beginning of the 21st century. Within short period of more than ten years,a lot of characteristic city daily brands merged,the prosperity of which was closely connected with the regional cultures of the concerning cities and the regions. The city dailies abstracted regional culture resources in the process of reform and continuous innovation. The dailies and the cities share common prosperous view by mutual infiltration and mutual integration,and the regional cultures are on the way of continuous development because of the spreading,promoting and guiding of the city dailies.