摘要
在无缝钢管行业目前的市场形势下,企业开发高端产品,在差异化竞争中取得优势尤为重要。从企业资源理论出发,以天津钢管公司20年的产品开发实践为例,论述了以高端产品开发为核心,科学、有效地整合、利用企业资源,增强企业核心竞争力的重要性。
Under the current market situation of seamless pipe industry, it is especially important for the enterprise to develop high-end products and get the upper hand in differentiation competition. From the viewpoint of enterprise resource theory, the paper takes twenty years' product development practicein TPCO as an example and discusses the importance of scientifically, effectively integrating andutilizing enterprise resources and enhancing enterprise core competiveness with high -end product development as the core.
出处
《天津冶金》
CAS
2014年第2期1-4,共4页
Tianjin Metallurgy
关键词
高端产品
开发
企业资源
核心竞争力
high-end product
development
enterprise resource
enterprise core competiveness