摘要
本文在综述连锁便利店业态及关系营销理论的基础上,对连锁便利店关系营销的重要性进行分析,并针对性提出连锁便利店关系营销的对策,旨在为连锁便利店营销提供新的思路。
Based on the overview of the situation and relationship marketing of chain stores, the text would analyze the importance of the relationship marketing of chain stores, and give suggestions for relationship marketing of chain stores in this regard, aiming to provide new train of thought for the marketing of chain stores
出处
《山西财政税务专科学校学报》
2014年第2期53-56,共4页
Journal of Shanxi Finance & Taxation College
关键词
连锁便利店
关系营销
顾客满意
chain stores
relationship marketing
satisfaction to customers
