奇虎360的竞争策略及行业影响分析

Analysis of Qihoo360's Competition Strategies and Impacton Internet Sector

奇虎360以反流氓软件为切入口进入互联网市场,近年来不断拓展业务线,建立起庞大的用户群体,对中国网络安全形势的改变起到了关键作用。同时作为互联网市场的"搅局者",奇虎360通过与其他互联网企业的诸多争端,对行业规则发起挑战,促使监管部门重视和加强对行业市场和企业的监管。

Since Qihoo360 entered Internet marketthrough anti-malware, it has been carrying on aggressive strategies to expanding business lines and establish large user base, and played a significant role inchanging the network security situation in China.Meanwhile, it has challenged the industry rulesthrough a lot of disputes with other Internet companies, which has also urged the authorities to pay attention to thecompletion behaviors of players in Internetmarket.