大数据时代的媒介应用

The Study of Media Application in Big Data Era

大数据时代人们的媒介应用在发生着改变,可以随时随地随时运用,也能在多种终端自如跨屏,移动互联带来了始终在线的生活,但也进一步碎片化了人们的注意力,应运而生了各种"微"应用,传统媒介"受众"的被动性再一次消解,"受众"高举"用户"的大旗,智慧的媒介让人们充分体验到"人体延伸"的便利与力量。

It＇s the era of big data in the event of changes in the media application, you can use anytime, anywhere on-demand can also be freely across the screen in a variety of terminals, always-on mobile Internet has brought life, but also to further fragmentation of the people attention, came into a variety of＂micro＂applications, traditional media＂audience＂ passive digestion again, ＂audience＂ publicity from the ＂User＂ banner, the wisdom of the media allow people to fully experience the＂body extension＂the convenience and strength.