女性身体元素在竞技体育中的视觉传达

Visual Communication of Women's Body Element in Competitive Sports

为了进一步揭示女性身体元素对竞技体育的影响,以女性身体元素在竞技体育中的视觉传达为研究对象,运用文献分析和逻辑归纳等研究方法,从运动项目发展的需求、女权运动的呈现以及受众文化的多样性等维度对女性身体元素在竞技体育中的视觉传达进行研究。认为:性感诱惑是女性体育市场化与当今视觉文化控制的营销之路;走"性感之路"有其一定的现实合理性,但是必须要凸显运动元素,承认项目与运动员的个体差异;否则过分追求性感诱惑,会导致审美观的变异和竞技魅力的枯竭,使项目异化。研究进一步认为,将性感元素与运动项目有机地结合起来,使受众在视觉快感体验中包含更多运动项目发展的价值导向和审美指向,推动由身体文化向体育文化方向的转变是女性体育发展的必由之路。以期为女性体育参与和女性体育竞赛项目的发展提供理论参考。

In order to further reveal the impact of women＇s body elements on competitive sports, this study chose its visual eonmmnieation as research object, and analyzed its visual eonmmnieation in competitive sports from event development demand, fenfinist movenlent self presentation and audience culture diversity- dimensions, by the methods of literature review and logical analysis. Conclusions ： Sexy- charm is a market way- in the marketization of female sports and current visual culture control. Sexy- charm marketing road has a certain practical rationality-, but it must highlight sport element and admit difference between event and athlete. Blindly chasing sexy- will cause aesthetic variation and sport charm depletion and ultimately lead to alienation. This study further showed that com- bining sexy charm element and event will make audience have visual pleasant experience with more sport value ori- entation and aesthetic instruction. The essential way- to develop female sports is to promote a change from body cul- ture to sport culture. This study hoped to provide theoretical reference for female sports development.