农业科技报道应注意典型引路和问题挖掘

Typical Guide and Problems Mining Should be Paid Attention to Agricultural Science and Technology Reports

通过总结笔者多年来在农业科技报道中的一些实际做法,探讨了媒体在农业科技报道中如何取得最佳的宣传效果,针对以往农业科技报道浮于表层,向深度和广度报道开掘不够的问题,提出两个解决方案:一是在农业科技报道中,记者要注意发挥典型引路的作用,通过典型报道吸引农民使用农业科技成果;二是记者在科技报道中要善于发现农业科技推广中所遇到的问题,通过公开报道引起有关部门的重视,以便更好地进行推广。

Through summarizing some successful experience and actual practice in agricultural science and technology reports, discussed how to achieve the best effect of publicity in agricultural science and technology reports. Aimed at the problem of inadequate depth and breadth, two views were presented： （1）reporter should pay attention to the typical guide in the agricultural science and technology, through the typical report to attract farmers＂ attention to use agricultural science and technology achievements; （2） journalists should be good at discovering the problem of technologies popularizing in the technical reports, through the public report aroused the attention of the relevant departments, in order to spread the scientific and technolozical achievements.