《文化产业项目策划与管理》课程实践教学的探索

Study of the Practice of Course Culture Industy Projects Plans and Management

全国大力发展文化产业的宏观背景,为文化产业管理专业发展和人才培养带来了空前的机遇。但本专业的培养方向与实际脱节的现象非常严重,不利于学生实践能力和创新能力的培养。因此,增加与理论教学紧密结合而又适应于文化产业发展的实践教学环节,就显得十分必要和紧迫。以《文化产业项目策划与管理》课程为例,基于本门课程教学的现状,对"主动出击"式的教学实践方式进行积极探索,即由学生主动发起、运作、推进文化产业项目,学生通过全过程的参与,将相关专业知识运用于实践中,真正体会"学以致用",从而提高本门课程的教学效果。

The advancement of culture industry nationwide has brought unprecedented opportunities to the development of culture industry management major as well as talents training, which, however disobeys the reality, confining the development of students＇practical abilities and renovation. It is, therefore, very necessary and urgent to increase theory - related teaching and learning procedures for the practice which comply with progress of culture industry. Based on the course, through analysis of problems in current teaching and learning as well as practice, the research probes into ＂ active participation＂ , which indicates students launch, operate and promote projects actively with full participation in the whole process. In this way can they apply professional theories to accomplishment of projects, which really helps students put what they have learnt into practice, so as to improve effects of the course.