基于电子商务O2O模式的利弊研究——以糯米网为例

The Advantages and Disadvantages of O2O Mode in Electronic Commerce——the Case of Nuomi

随着电子商务行业的迅猛发展,国内渐渐形成了一种电子商务新模式,即:O2O模式。O2O模式的兴起,冲击着当今经济格局,越来越发展为不可小觑的一股力量。本文以糯米网为研究对象,通过对糯米网与O2O模式融合的研究,找出糯米网在发展过程中的不足,并提出对策。通过对糯米网的完善,找出020模式发展过程中存在的问题,促进O2O模式的完善。

With the rapid development of electronic commerce industry,a new mode of electronic commerce, O2O mode, has been gradually emerging in China. The rise of O2O mode has impacted the economic pattern, gradually developing into a huge force. Taking Nuomi as the study object, through the study of the fusion of Nuomi and O2O mode, this paper tried to find out the problems in the development process of Nuomi and put forward the countermeasures, so as to locate the deficiency of O2O mode and promote its improvement.