论动画片《兔侠传奇》中的京味元素

Beijing Elements in Animation Film “Legend of a Rabbit”

随着国际文化产业的迅猛发展,中国元素已经成为一个非常热门的话题。20世纪五六十年代,中国元素曾在国产动画片中运用较多,之后,随着国外动画长驱直入,新一代动画人似乎逐渐远离了"中国学派",而2011年的国产动画片《兔侠传奇》在实现中国元素动画表达的同时,也十分清晰地彰显了北京独特的地域文化,展示出较为别致的"京味元素"。该片在主题意旨、题材故事、人物造型、民间造型、空间造型以及声音造型等方面都含有一定的京味特征,使其在文化传播的同时也塑造和传播了北京形象。

With the rapid development of international cultural industry,Chinese elements have become a very hot topic. In 20th century fifty or sixty,Chinese elements are usually applied in the domestic animation films.Afterwards,with foreign animation films＇ coming,the new animation generation is gradually going away from＂Chinese School＂. However,the animation film＂Legend of a Rabbit＂which put on stage in 2011 expressed Chinese elements successfully,highlighted Beijing＇s unique local culture clearly,and showed special ＂Beijing elements＂. The film contained Beijing elements in terms of theme,plot,characters,folk style,space style and sound style,etc. It builds and transmits Beijing image while communicating its culture.