农户对农业技术采用行为的机理研究

A Study on the mechanism of farmer's adoption behavior of agricultural technology

农业技术的推广与运用效果不仅取决于农业技术自身的先进性程度,而且有赖于农业技术的终端采用者对农业技术的认知与行为响应状况。在假定农户对农业技术的预期利润最大化作为行为决策的基础上,分析了预期利润最大化的形成原理及其与农业技术采用决策之间的相互作用机理,探究了农户对农业技术行为决策的差异化路径,并从农户的风险偏好、农业技术制度、农户基本特征因素、资源禀赋要素以及农户心理因素等方面深入考察了农户对农业技术的行为响应机理,构建起农户对农业技术采用行为的分析框架;从而不仅有利于掌握农户对农业技术的行为决策机理,而且对于摸清农业技术推广与运用的基本规律、提高农业技术推广与扩散的效果都具有积极的理论参考价值。

The effectiveness of agricuhural technology promotion and application not only depends on the advancement of agricultural technology, but also relies on cognitive and behavioral response of the end user of agricultural technology. On the assumption that farmers make behavioral decisions based on the expected profit maximization of agricultural technology, this paper analyzes the formarion principle of expected profit maximization and interaction mechanism with farmer＇s adoption decision-maklng of agricultural technology, and explores the differentiated path of farmer＇s behavioral decision-making of agricultural technology. In addition, this paper also looks in depth at behavioral response mechanism of farmers on agricultural technology from the perspectives of risk preference, individual characteristic factors and agricultural technology system and creates an analysis framework of farmer＇s adoption behavior of agricultural technology. Accordingly, this paper not only can help master the behavioral decision-making mechanism of farmers on agricultural technology, but also provides positive theoretical reference for finding out basic rules of agricultural technology promotion and application and for improving the effectiveness of agricultural technology promotion and diffusion.