基于ISM模型的森林公园旅游竞争力影响要素研究——以福州国家森林公园为例

Study on factors affecting tourism competitiveness of forest parks based on ISM Model——Taking Fuzhou National Forest Park as a case

遴选21个福州国家森林公园旅游竞争力的影响要素,结合ISM模型运用Matlab软件分析各要素之间的层级关系,指出影响福州国家森林公园旅游竞争力的要素由一个多层级递阶系统构成,并基于要素关系分析福州国家森林公园旅游竞争力提升的对策与建议。

21 factors affecting the tourism competitiveness d Fuzhou National Forest Park are selected, and the hierarchical relationship among factors is analyzed by Matlab software based on the Interpretive Structural Model （ ISM ）. It is concluded that the factors affecting the tourism competitiveness of Fuzhou National Forest Park consist of a multi-level hierarchical system. Accordingly the to raise the tourism competitiveness of Fuzhou National Forest Park are proposed.