寒地文化元素在平面广告设计中的应用探究

An Exploration of the Application of the Cultural Elements in Cold Regions to the Design of Print Ads

从设计理念上建立寒地文化元素与平面广告创意的关联性,明确地将寒地文化元素引入广告创意表现,强调寒地元素在广告创作中的表达作用,能够使寒地文化元素成为区域平面广告设计的文化根本和灵感源泉。

From the angle of design concept, this paper has established the relevance between the cultural elements in cold regions and the creation of print ads. This paper definitely introduces cultural elements in cold regions into the creative performance of ads and emphasizes the expression role of elements of cold regions so as to make the cultural elements in cold regions become the cultural basis and inspiration source of the design of print ads in regional areas.